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Small businesses don't always need the full-service approach(and cost) of a traditional marketing agency. In fact, many don't even need to have a corporate brochure!Instead they need a simple marketing plan (aka Marketing Map) that focuses on information-based marketing.
Information-based marketing focuses on more affordable techniques that showcase the firm's expertise to narrowly targeted audiences that need their services. This may include: - Determining who your best clients truly are.
- Establishing key "talking points" about the business.
- Focused networking strategies that save you time and money.
- Speaking opportunities and seminars.
- Creating articles, newsletters & other valuable information pieces.
- Press release ideas and strategies.
- Advertising to smaller, specialty publications
- Direct mail postcards to targeted lists.
- Passive revenue strategies (such as ebooks & pre-recorded seminars)
- And more!
At Compelling Communications, we will work with you to develop a Marketing Map tailored for your business and your budget. This includes sharing resources with you to help you implement your plan more affordably and effectively. Contact us for more information. Other services for solopreneurs and small business owners include: Magnetic Marketing Strategy Session Laser Copy Review To discuss how your business can benefit from our marketing services, please contact us at:
919.829.1539 or tracy@compellingcomm.com.
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