In Just 5 Steps, You Can Turn Any Marketing Copy Into a Client Magnet
From the desk of Tracy Needham
July 2008
Dear Fellow Entrepreneur,
You work hard for your clients and they love what you do for them. But it just doesn’t seem to be getting any easier to bring in new clients. Your website doesn’t bring you much business. And the letters and brochures you mail out get a lukewarm response—and “lukewarm” is actually being kind. So sales are still just trickling in. You can’t help but wonder why…
But it’s probably the one thing you overlooked—your words.
Every day we read hundreds of thousands of words. So it’s easy to forget just how much power and influence they have.
But words are the most important tool in marketing your business. And using the wrong words can kill your sales.
Good copy—the words in your marketing pieces—does ALL of the following:
- Grabs the reader’s attention, and holds it until the end
- Resonates with and builds a connection with the reader
- Shows that you understand their wants and needs
- Convinces them that you have the best solution to their problem, AND
- Drives them to take the next step
This is writing to sell and it's a whole different ball game from what you learned in English class. We were taught how to sound sophisticated for the deans reading our college applications—big words and lots of colons.
But everyone’s moving a million miles a minute. You have about 10 seconds to get their attention. And even after that, their finger stays on the trigger. Confuse them—or worse, scanning doesn’t convince them you offer what they’re looking for—and the finger hits the “BACK” button or tosses your piece in the trash.
That's why your words have to be instantly clear and understandable. Your copy has to hit the right notes at the right times. And it MUST resonate and create an emotional connection, by speaking THEIR language instead of your own, to persuade customers to take the next step--whether that’s signing up for your email newsletter list, calling you, or hitting the “BUY NOW” button.
5 Steps to Creating Copy That Persuades Prospects to Know, Like & Trust You So You Can Land More Clients and More Sales--No Additional Marketing Required!
This guide will reveal:
- How to avoid the biggest mistake companies—large and small—make in their copy, which will send clients running AWAY from you (learn how to avoid it and you will have a MAJOR advantage over your competitors!)
- The five types of Greek-speak that could be killing your sales
- How to zero in on the most profitable prospects
- Secrets to crafting copy that makes prospects feel like you’ve been reading their minds—you’ll be floored by how EASY it is!
- How to suss out their ultimate motivation for buying decision—the one they will pay anything to achieve
- The goldmine of insights you’ve overlooked, right under your nose
- And much more!
I just had to let you know what FANTASTIC success I’ve had with the tips from your ebook! My revamped sales page is now getting a 25% conversion rate and opt-ins have doubled on my home page. And I'm STILL pulling stuff out to apply! Frankly, I would have paid 3 TIMES as much as I did. THANK YOU SO MUCH!– Lisa Robbin Young, www.homepartysolution.com
So what is this going to cost me?
There's no question these strategies can dramatically improve response to your marketing materials. My individual clients pay me hundreds to thousands of dollars to use these techniques (and others) in the copy I write for them.
EVERY business needs good copy to maximize sales, but I know some businesses just aren't ready to invest in hiring a copywriter. So I've created this guide to help any small business owner or solo professional make their marketing copy resonate more powerfully with prospects and clients. And I'm offering it at the introductory price of only $29.97 .
How can you go wrong? For less than the cost of your monthly internet service, you'll learn SPECIFIC ways to make your copy much more effective with prospects and clients. So you can get their attention and keep it all the way through to the sale!
I've also added 2 bonus tip sheets valued at $10 each!
- Keep Confusion in Check--Write for Clarity
- How to Give (and Get) Killer Testimonials
Plus You’ll Have My No-Risk, No-Hassle 60-Day GUARANTEE
I’m so confident that you will love 5 Steps to Creating Copy that Persuades Prospects to Know, Like & Trust You that if you don’t, I’ll give you a prompt, no-hassle refund within 60 days of your purchase!
So click the button below and reserve your copy now!
I'd love to hear what kind of results you get--so feel free to share them with me!
Tracy
P.S. How much longer can you afford to let lukewarm copy that doesn't connect with your prospects hold you back from success? Get your guide to writing more powerful copy today!
P.P.S. Remember: If for any reason, you feel this product does not deliver, simply contact us within 60 days and we’ll give you a FULL refund.
Compelling Communications, LLC
2204 Bellaire Avenue
Raleigh, NC 27608
919-829-1539
E-mail: tracy@compellingcomm.com
© 2008 Compelling Communications, LLC